Concept Exhibition: Our events are carefully designed, marketed, and created for a specific target audience. Separate events, marketed and advertised differently, targeting specific types of students and their needs, ensure better value for educators, a more focused event for students and parents, and more carefully vetted attendees.
Stronger Marketing: Our main aim is to ensure great value for all educators participating, measured in the quality profiles of visitors. We are allocating a large budget for advertising, managed by an expert marketing team, designed to reach and recruit our targeted audience. We work towards increasing the number of visitors each fair.
The “fair” Fair: We are open, available and accessible for all. We are agent-friendly, and encourage exhibitors to participate with their partner of choice. We want our fairs to be embraced by all active and quality agencies in the market, and have put in place a series of principles to ensure our events are impartial, open and equal to all. These are:
● The educator has the choice: An education provider institute can partner with any agency of their choosing, and we encourage them to do so. They can invite any agency in Turkish market to support them during the events.
● Equal competition: There will be no agency booths at StudyExpo events, including those of the fair organisers.
● Managed agency attendance: We will make sure that no single agency will dominate our events, ensuring an equal and fair mix of different agencies that are participating.